Best Camera to buy Black Friday 2015: RX100 IV


The Sony RX100 range of compact cameras has earned a lot of praise from the customers and critics. And now they have added to their impressive range of compact cameras. The new RX100 IV has pretty impressive features such as the world’s first memory-attached 1.0-type stacked CMOS sensor, a remarkable advance in image shooting possibilities.

This article is specifically for those looking for the best cameras to buy on this black Friday. The Sony RX100 IV is claimed to be the compact to outshine every other compact ever made, it’s a bold claim, although one that’s backed up by some pretty impressive specs. Here we will describe to you why the Sony RX100 IV is the best camera to buy on this Black Friday.

Changes from the predecessor

Sony keeps the pixel count at 20.1 million, the same as the RX100 III, the sensor is Sony’s new Exmor RS design, which employs a stacked structure with a DRAM (memory) chip attached. This enables readout speeds which Sony claims are 5x faster than conventional models, and facilitates performance improvements such as 16 fps shooting without blackout, along with faster processing.


All of the tried-and-true features from the RX100 III have made their way to the Mark IV, including its 24-70mm equivalent F1.8-2.8 lens, tilting 3″ LCD, ND filter, and WI-FI. The body is identical except for the lettering on the top.

The previous incarnation of the RX100 brought with it an electronic viewfinder, which came at the expense of the RX100 II’s hotshoe. The Mark IV retains the EVF, but there’s been a significant boost in resolution, to 2.35 million dots compared to the Mark III’s 1.44 million.


An electronic ‘anti-distortion’ shutter is included to reduce rolling shutter effect when shooting video. This also means you can shoot at super-fast speeds up to 1/32000 of a second, which is very useful if you want to shoot at wide openings in bright sunlight, or if you’re trying to capture quick-moving action.


The Sony RX100 IV is a compact camera that fits in your pocket and you can carry it with you wherever you go. With this camera with you, you can capture almost everything you see, the RX100 IV can also capture fast moving objects at a very high resolution. There is a five-axis image stabilisation to help keep images blur-free for excellent pictures. There’s also manual focus assist for those who like to focus their shots manually, along with focus peaking for extra help.

WI-FI and NFC are included, enabling you to remotely control the camera from your smartphone or tablet and quickly share your images. You can also download a selection of free and paid-for PlayMemories apps direct to the camera from Sony’s website, which provide you with extra functionality such as time-lapse or multiple exposure.


Here is a quick overview of the key features of the RX100 IV:

  • 20.1 MP 1″-type stacked CMOS sensor
  • Optical image stabilization
  • 1/32000 sec maximum shutter speed (1/2000 using mechanical shutter)
  • 16 fps continuous shooting (with metering and focus fixed at the first shot)
  • Slow motion video recording up to 1000 fps (960 fps in NTSC mode)
  • 4K (UHD) video recording with full sensor readout and bit rates up to 100 Mbps
  • Picture Profile modes including S-Log2 gamma setting
  • Dual recording captures 17 MP stills while recording up to 1080/30 p video
  • Tilting 3″ LCD with 1.3 m dots
  • Pop-up 2.36 m dot OLED electronic viewfinder
  • Built-in ND filter (with Auto mode)
  • WI-FI with NFC

Design and body

While many of its internals are different the RX100 IV looks exactly like its predecessor. The only way you can tell the two apart is by the model name and a few other words imprinted on its top plate. At just 1.6 inches thick when powered off, the Mark IV will easily slip into your pocket.

The magnesium alloy body has a nice elevation to it (by compact camera standards) though it’s quite slippery. If you find the RX100 to be a bit too ‘slick’ there are stick-on grips available from Sony and other third party distributors. Many of the controls on the RX100 IV are a bit plasticky, save for the metal mode dial, which has just the right feel and resistance.


There isn’t a lot of real estate on the back of the RX100 IV, so the controls are small and tightly packed. The movie button is conveniently placed next to the thumb rest, though one must be careful not to press it accidentally. On one side of the camera you’ll find the release for the pop-up EVF while the HDMI and multi-function terminal (USB) are on the other.

The camera fit perfectly in your hand and is very handy and portable, the camera can also be used with just one hand.


Looking at the features, this camera has some of the best image quality in any compact camera ever made. The images remain usefully bright throughout the zoom range and well implemented eye AF system tracks subjects well. What more would you want from a portable and convenient compact camera? It also has some major improvements over it’s predecessor.

So, if you are looking for a good camera to buy this Black Friday, it seems that the RX100 IV would be a wise choice. Keeping in mind that there will surely be a great discount deal on the camera, this will be the Best Camera to buy this Black Friday.